Paula RodasSenior Product Designer & Product Builder· open to new projects

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Case studies in product, experience, and design.

14 case studies

Pelt8 · ESG SaaS

16 min read

Pelt8 · Designing beyond the product

From an early idea to an ESG SaaS in production: product, design system, brand, and no-code solutions as one design function.

My role
Early design collaborator → Lead Product Designer
Platform
Web · B2B SaaS used by 25+ companies
PRODUCT DESIGNDESIGN SYSTEMSBRAND & COMMUNICATIONNO-CODE & AUTOMATION
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Personal projects · MedusaWatch

11 min read

MedusaWatch · From a real need to a working prototype in two days

A clear PRD, human direction over AI, and front-end judgment: from a real need to a published prototype in two days.

My role
Product Designer · Product Builder · Frontend
Platform
Responsive web app
PRODUCT THINKINGAI-ASSISTED PROTOTYPINGUX ENGINEERING
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LPA · HedgePilot · Capmatix

9 min read

LPA · From building interfaces to growing as a Product Designer

From coding designs defined by others to designing, prototyping, and implementing complete B2B financial products.

My role
Product Designer with front-end implementation
Platform
Web · B2B financial software
PRODUCT DESIGNFRONTEND IMPLEMENTATIONDESIGN SYSTEMS
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FailFast · UOC

9 min read

UOC · From a complex catalog to a decision experience

Information architecture, navigation, and content prioritization to make choosing a program easier.

My role
UX Designer
Period
2021–2023
RESEARCH SYNTHESISINFORMATION ARCHITECTUREUX WIREFRAMES
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FailFast · HSJD

8 min read

HSJD · Hospital Sant Joan de Déu

How do you help families find and understand health information based on their needs?

My role
UX Designer
Platform
Web · Desktop and mobile
RESEARCH SYNTHESISINFORMATION ARCHITECTUREUX WIREFRAMES
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FailFast · Base

8 min read

Base · From a product grid to a brand experience

From benchmarking to a reusable content architecture for Base's ecommerce site.

My role
UX Designer
Platform
Ecommerce · Mobile and desktop
BENCHMARKINGCONTENT ARCHITECTUREUX WIREFRAMES
View case study
Case study in progress

FailFast · La Meva Salut

La Meva Salut · Bringing structure to a complex digital health service

UX research and information architecture to organize the experience of La Meva Salut, Catalonia's digital health service.

My role
External UX designer, embedded in the La Meva Salut team
Platform
Web · Mobile app
UX RESEARCHINFORMATION ARCHITECTUREUX STRATEGY

Case study in progress

Case study in progress

FailFast · Serunion

TimeChef · From cafeteria lines to booking from your phone

End-to-end design of a web and mobile experience to check menus, book meals and seating, pay, and top up your balance.

My role
UX/UI Designer
Platform
Mobile app · Web
PRODUCT DESIGNUSER FLOWSPROTOTYPING

Case study in progress

Case study in progress
Available material

Thesis and book · Universidad del Azuay

Graphic strategies · From a local need to an academic publication

Research and design of sustainable graphic systems to improve the shopping experience and competitiveness of food businesses.

My role
Researcher · Graphic designer · Author
Platform
Research · Physical and digital systems · Publication
UX RESEARCHEXPERIENCE STRATEGYVISUAL SYSTEMSPUBLICATION

In the meantime, you can see:

Graduation thesis · UDA repositoryBook · Casa Editora UDABook · Digitalia
Case study in progress

Personal projects · BigPromo

BigPromo · From a deals idea to an end-to-end digital product

Value proposition, brand, design, and build of a deals website and mobile app in Ecuador.

My role
Founder · Product/Web Designer
Platform
Web · iOS · Android
PRODUCT STRATEGYBRAND IDENTITYWEB DEVELOPMENT

Case study in progress

Case study in progress
Available material

ELISAVA · Academic project

LABAR · From laundromat café to a connected phygital experience

A multichannel strategy to connect the physical space with a website and an app for bookings, delivery, and loyalty.

My role
Product & Service Designer · Team of three
Platform
Physical space · Web · Mobile app
SERVICE DESIGNPHYGITAL STRATEGYUX/UI DESIGN

In the meantime, you can see:

ELISAVABehance
Case study in progressAvailable material (Behance, opens in a new tab)

ELISAVA · Academic project

SweepUs · From unplanned shopping to less food waste

Design of a mobile app that helps people who live alone or share a flat plan meals and shopping, track expiration dates, and make better use of their food.

My role
UX/UI Designer · Academic team project
Platform
Mobile app · Landing page
PRODUCT STRATEGYUX/UI DESIGNBRAND IDENTITY

In the meantime, you can see:

Behance
Coming soon

Personal projects · Zara House

Zara House · From family home to a hospitality brand with a story

Strategy, identity, and brand system to turn a family home by the sea into a coherent boutique experience.

My role
Brand strategist and designer
Platform
Identity · Hospitality · Digital channels
BRAND STRATEGYBRAND IDENTITYEXPERIENCE DESIGN

Coming soon

Coming soon

Personal projects · Master’s thesis

Aiwira · Keeping the therapy process going between sessions

A mobile app to log emotions, tasks, and reflections between sessions, with a warm, private experience that doesn't try to replace therapy.

My role
Product Designer · UX Engineer · Full-stack developer
Platform
Mobile app · Ionic/Angular + Spring Boot
PRODUCT STRATEGYUX/UI DESIGNUX ENGINEERING

Coming soon

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