Paula RodasSenior Product Designer & Product Builder· open to new projects

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I design what is missing so an idea can move forward.

I'm
Paula Rodas.

Senior Product Designer & Product Builder.

  1. 9+ years in digital product
  2. Products used by 25+ companies
  3. Design + systems + implementation

I step back to understand the whole.

An idea never stands alone. It is part of a system we need to understand.

Ask. Observe. Understand. Connect.

I spot what is blocking the idea.

I find the structure it needs to move forward.

I step in to decide what it needs.

I build to see it work.

An idea stops being abstract when we can see it work.

What I build helps me learn.

And what I learn makes me look again.

Paula Rodas · Senior Product Designer & Product Builder

I design what is missing so an idea can move forward.

This is how I work: understand the whole, find the structure it needs, and build a viable way to move an idea forward.

See how I apply it
Replay animation

01Selected work

See how I've applied it in my work.

View all my work

Pelt8 · ESG SaaS

16 min read

Pelt8 · Designing beyond the product

From an early idea to an ESG SaaS in production: product, design system, brand, and no-code solutions as one design function.

My role
Early design collaborator → Lead Product Designer
Platform
Web · B2B SaaS used by 25+ companies
PRODUCT DESIGNDESIGN SYSTEMSBRAND & COMMUNICATIONNO-CODE & AUTOMATION
View case study

FailFast · UOC

9 min read

UOC · From a complex catalog to a decision experience

Information architecture, navigation, and content prioritization to make choosing a program easier.

My role
UX Designer
Period
2021–2023
RESEARCH SYNTHESISINFORMATION ARCHITECTUREUX WIREFRAMES
View case study

Personal projects · MedusaWatch

11 min read

MedusaWatch · From a real need to a working prototype in two days

A clear PRD, human direction over AI, and front-end judgment: from a real need to a published prototype in two days.

My role
Product Designer · Product Builder · Frontend
Platform
Responsive web app
PRODUCT THINKINGAI-ASSISTED PROTOTYPINGUX ENGINEERING
View case study
Black-and-white portrait of Paula Rodas.
Paula
Paula as a child in her Ecuador Racing Team BMX uniform, in Louisville.
BMX, Louisville 2001
Paula hugging Flash at home.
Flash

02About me

Want to know more about me?

How I think, what drives me, and how I design beyond the screen.

More about me

03Experience

Looking for more detail on my experience?

  • 9+ years in digital product
  • Products used by 25+ companies
  • Design + systems + implementation
Download CV

04Contact

Have an idea or a challenge?

Let's see what it needs to move forward.